Mistakes That Even SEO Experts Make

3 Mistakes That Even SEO Experts Make<br /><br />There are a lot of link building experts on the web, but only one true expert Eric Ward.<br /><br />Expert SEO consultants often ignore the simplest link building strategy there is: build links for maximum value, not to game the search engines. Maximum value means that the backlink isnt there solely for the purpose of ranking well in a search engine. The link actually provides a reference for the visitor or is a link to valuable information on your website. For example, a well placed backlink, on a website with a large number of visitors, provides maximum value. You do get the benefit of so called link juice, but you also get direct click traffic if the content you provide with the link is valuable and relevant to the readers of the site.<br /><br />Want to build links for maximum value? Share informativehigh quality unique SEO content with others. Comment on forums with truly helpful advice. At the end of the day, you just need to keep in mind that youll naturally earn a backlink when you help someone out.<br /><br />When you build links to a website with the intention of ranking the website well in Googles search engine, youre setting yourself up for failure. That may sound counter intuitive. You want high rankings so that you can get more click through traffic from the search engines. The problem is that the search engines catch on to shady SEO tactics eventually. You enter into a game of cat and mouse with the search engines. More importantly, youre placing your future financial survival into the hands of another company. Thats not a great long term strategy. If youre in business for the short term, you might as well work for someone else. Most businesses want to be around for a long time.<br /><br />Public relations campaigns are underutilized. Usually, PR on the web means spam. Sending out legitimate press releases, however, can have a huge impact on your sites visibility and can bring traffic to your site without worrying about what Bing or Yahoo or Google does. If the only reason youre sending out a press release is to stuff your keywords into the search engines, forget about it. Those kinds of press releases are short lived. Think about it from the perspective of the buyer. Are you more concerned about making sales or gaming the search engines? Its baffling to see press releases that arent made to get people to click through to a website for some kind of offer any kind of offer. Money is made when sales are made. You have to attract buyers at some point or youre out of business.<br /><br />While its important to do certain actions like building merit based links, its also a good idea to avoid doing some things. Take web spam for instance. Theres lots of it on the web. Searching for videos on YouTube, surfing Twitter, and even playing around on Facebook eventually turns up some poor companys attempt to game the search engines with thin content and a backlink to the companys website.<br /><br />More junk content, and more backlinks, do not equal higher rankings. Take Eric Wards website for instance. He has a few hundred unique articles dispersed all over the web and a few thousand backlinks pointing to his website. Thats far fewer backlinks, and much less content, than many other gurus in the same niche. Yet he outranks them all.